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Company
COMPANY
- Designer, manufacturer and distributor of footwear and acessories.
- Croslite: Primary products use its proprietary closed cell resin, which allows the production of innovative, lightweight, non-marking and odor-resistant footwear.
- Formed in 1999, IPO in 2006.
PRODUCTS
| Offerings | Description | Target |
| Core-Comfort | Derivatives from the original Crocs Classic designs | Wide range of consumers |
| Active | Footwear intender for healthy living and includes boating, walking, hiking, …footwear. | |
| Casual | Includes sporty and relaxed styles | Wide range of customers |
| Style | Stylish products intended to broaden the wearing occasion. | Crocs lovers |
Crocs has a licensing program that includes licensing marks from companies such as Disney, Marvel and Viacom for Crocs footwear and Jibbitz shoe charms.
Footwear: Since the introduction of the Clocs single style clog in 2006, the product offering has grown a lot and it now produces all type of footwear with other materials in combination with Croslite.
Acessories: The most important acessories are probably the ones traded under the Jibbitz brand. It develops charms that allow consumers to personalize their shoes. They also have a license to develop charms of characters from Disney and others.
