Company

COMPANY
 
- Designer, manufacturer and distributor of footwear and acessories.
 
- Croslite: Primary products use its proprietary closed cell resin, which allows the production of innovative, lightweight, non-marking and odor-resistant footwear.
 
- Formed in 1999, IPO in 2006.
 
 
PRODUCTS
 
Offerings Description Target
Core-Comfort Derivatives from the original Crocs Classic designs Wide range of consumers
Active Footwear intender for healthy living and includes boating, walking, hiking, …footwear.
Casual Includes sporty and relaxed styles Wide range of customers
Style Stylish products intended to broaden the wearing occasion. Crocs lovers

Crocs has a licensing program that includes licensing marks from companies such as Disney, Marvel and Viacom for Crocs footwear and Jibbitz shoe charms.
 
Footwear: Since the introduction of the Clocs single style clog in 2006, the product offering has grown a lot and it now produces all type of footwear with other materials in combination with Croslite. 
 
 
Acessories: The most important acessories are probably the ones traded under the Jibbitz brand. It develops charms that allow consumers to personalize their shoes. They also have a license to develop charms of characters from Disney and others.
 
 
 

 

Tópico: Company

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